SONY DSCOk.  Just because we are reinventing our display booth space for conferences doesn’t mean you are interested in promotions as a strategy for your teams and companies.  And, since our tribe in the TIGERS Den is composed of both independent and larger team-based companies, I thought I would share a discovery.  It certainly got my creative juices going for my goals.

Basically, community improvement projects. Wellness programs. Welcome packages. Mission trips. These are just some of the creative promotional products uses described in Promotional Products Work 4th Edition, a new e-book from promotional products retailer 4imprint.

“We hope this e-book inspires others to pay it forward and share their promotional products ideas that work.”

The e-book describes 96 different ways organizations are using promotional products to meet their goals and support their causes. The book highlights dozens of customer profiles in idea-filled guide to using logo-emblazoned giveaways, promotional items, corporate apparel and personalized gifts. Customer stories include ideas to:

  • build brand awareness
  • generate trade show buzz
  • spread the word
  • say thank you
  • give incentives
  • promote teamwork
  • raise funds for a cause

The e-book draws its ideas from surveys conducted with customers who ordered and used promotional products.

“Just when we think we have figured out every possible way an organization can imprinted items to produce results, our customers share new ideas,” says Kevin Lyons-Tarr, CEO, 4imprint.

Business, government, education, health care and nonprofit organizations shared a wide range of stories in the survey, including:

  • “We use our stress balls as a prize in a friendly pop-quiz competition … to revisit some of the concepts we teach in our workshops. Not only does it make learning fun, but our BigBlueGumball stress balls have been proven to reduce stress within organizations by 70 percent. …or maybe we just made that up. :-)”
    – Steve, BigBlueGumball
  • “We participate annually in the Clean Sweep where people volunteer to pick up trash and debris on and around the lake. To encourage people to participate, we offered a free reusable shopping bag to anyone that signed up.”
    Kevin, Special Agents Realty
  • “We have a karate school that we are trying to save and we needed an item that people would love to use every day … I purchased many bags and as soon as we laid them out, people were touching, looking, and buying these bags.”
    – Benny, Sana Seido Karate.

The free e-book is available for download at

Do you have super ideas to share on how you have used promotions?  Would love to hear and our community members in the TIGERS Den would appreciate it, too. Show up and shine.