None of us want to fail. But when we do, we have a choice to make: we can choose to learn from the failure.

Mistakes happen. Failures occur when you take on the risk of bringing something new in to the world. Thomas Edison said he failed 99 times before he got it right. So, it is useful to adopt the mantra, “Failures burn, but you learn”.  

None of us want to fail.  But when we do, we have a choice to make:  we can choose to learn from the failure, or we can choose to avoid dealing with what the world is trying to tell us. 

Time and time again, history shows us that innovators who get stuff done are also the ones who best learn from their failures, which may be legion.  Reflect on how the Wright brothers crased their kites and gliders over and over. Think about how the rational marketers at Amazon.com  hypothesized and tested across multiple web platforms each and every day.   Each is a lesson in the power of success driven by cycles of failure coupled with learning.

Failures do burn. But you learn. Leaders that embrace this mantra are a step ahead of those that hide mistakes or penalize people for making mistakes.

At TIGERS we like finding mistakes because it makes us better at what we do.